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Croly, Herbert David, 1869-1930

"The Promise of American Life"

He is obliged to make himself
personally popular, to seek social influence and private "pulls"; and
his whole life becomes that of a man who is selling his personality
instead of fulfilling it. His relations with his clients suffer from the
same general condition. They have come to him, not because they are
particularly attracted by his work and believe in it, but, as a rule,
because of some accidental and arbitrary reason. His position,
consequently, is lacking in independence and authority. He has not
enough personal prestige as a designer to insist upon having his own way
in all essential matters. He tends to become too much of an agent,
employed for the purpose of carrying out another man's wishes, instead
of a professional expert, whose employer trusts his judgment and leans
loyally on his advice.
Take, on the other hand, the case of the exceptional architect who
insists upon doing his very best. Assuming sufficient ability and
training, the work of the man who does his very best is much more likely
to possess some quality of individual merit, which more or less sharply
distinguishes it from that of other architects.


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