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Croly, Herbert David, 1869-1930

"The Promise of American Life"

The people will never
be converted to the appreciation of excellent special performances by
argumentation, reproaches, lectures, associations, or persuasion. They
will rally to the good thing, only because the good thing has been made
to look good to them; and so far as individual Americans are not capable
of making their good things look good to a sufficient number of their
fellow-countrymen, they will on the whole deserve any neglect from which
they may suffer. They themselves constitute the only efficient source of
really formative education. In so far as a public is lacking, a public
must be created. They must mold their followers after their own
likeness--as all aspirants after the higher individual eminence have
always been obliged to do.
The manner in which the result is to be brought about may be traced by
considering the case of the contemporary American architect--a case
which is typical because, while popular architectural preferences are
inferior, the very existence of the architect depends upon his ability
to please a considerable number of clients.


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