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Croly, Herbert David, 1869-1930

"The Promise of American Life"

Not only was the population of the
country increasing at an enormous rate, but the demand for certain
necessary products, services, and commodities was increasing at a higher
rate than the population. The American people were still a most
homogeneous collection of human beings. They wanted very much the same
things; they wanted more of these things year after year; and they
immediately rewarded any cheapening of the product by buying it in much
larger quantities. The great business opportunities of American life
consisted, consequently, in supplying some popular or necessary article
or service at a cheaper price than that at which any one else could
furnish it; and the great effort of American business men was, of
course, to obtain some advantage over their competitors in producing
such an article or in supplying such a service. The best result of this
condition was a constant improvement in the mechanism of production.
Cheapness was found to depend largely upon the efficient use of
machinery, and the efficient use of machinery was found to depend upon
constant wear and quick replacement by a better machine.


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