I
have a South Sea temperament but as it is securely yoked to a New
England upbringing, the trade wind will only blow the sails of my
imagination to that sandalwood port.
[Illustration]
SUNKIST
We saw a most amusing farce some time ago which contained much
interesting information concerning the worth of advertising. I forget
the fabulous figure at which "The Gold Dust Twins" trade-mark is valued,
but I know that it easily puts them into Charley Chaplin's class. I am
sure that "Sunkist" cannot be far behind the "Twins," for no single word
could possibly suggest a more luscious, delectable, and desirable fruit
than that. It would even take the curse off being a lemon to be a
"Sunkist" lemon. It contains no hint of the perilous early life of an
orange. Truly that life is more chancey than an aviator's. They say that
in the good old days there were no frosts, but that irrigation is
gradually changing the climate of Southern California. We would not dare
to express an opinion on this much discussed point, as we have never
gone to any new place where the climate has been able to stand the
shock. It is always an unusual season.
Pages:
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123